About Us

Founded in 2008, MasturbatorsX emerged as one of the first U.S. retailers to break down the barriers of “sexual shame” and champion a sex-positive shopping experience. From day one, we’ve held a simple belief: pleasure is a human right—everyone deserves to enjoy it freely, safely, and without stigma.

At a time when open conversations about sex were still rare, we pioneered a “male-friendly, inclusive for all” retail model that turned pleasure from a hidden secret into something to be celebrated. Over the years, our mission has evolved with the world around us, but our values remain unchanged: regardless of gender identity, orientation, relationship status, or personal preferences, everyone deserves access to trusted knowledge and high-quality products.

In 2010, a turning point arrived when a renowned sexologist joined MasturbatorsX to expand our commitment to sex education and sexual health. Since then, our in-house advisors have undergone more extensive training than most medical professionals. They are not just sales associates—they are certified sex-education specialists who provide personalized guidance tailored to individual needs, experience levels, and desires.

Diversity & Inclusion: Our Core Values

MasturbatorsX is more than a retail brand—it’s a beacon of openness and respect. We proudly serve women, men, transgender, and non-binary individuals around the world. Our diverse team reflects our values of quality, comfort, safety, and freedom from shame.

Internally, we foster a culture of respect and equality. Externally, through our stores, online platforms, and community programs, we promote sexual wellness, gender diversity, and healthy intimacy education. We believe that true business value comes from making a positive impact on people’s lives.

Products & Sustainability

Our product philosophy is built on two pillars: quality assurance + environmental responsibility.

  • Every product is carefully tested for safety, durability, and body-friendliness.

  • We partner with suppliers who prioritize sustainable production and packaging.

  • Rechargeable toys are preferred to reduce single-use battery waste.

  • Lubricants and wellness items are formulated with natural ingredients whenever possible to minimize harmful processing and emissions.

By merging pleasure with sustainability, MasturbatorsX has become more than an “adult retailer”—we’re shaping a lifestyle brand for the future.

Innovation & Industry Leadership

MasturbatorsX continues to push industry boundaries. Taking inspiration from pioneers like PinkCherry while going further, we bring the sex-positive message into the mainstream through bold creative campaigns that challenge outdated stereotypes.

For us, marketing is not just about selling products—it’s about sparking conversation, shifting culture, and reframing pleasure as something empowering. This vision has helped us expand our influence in the global sexual wellness market.

Customer Experience & Commitment

At the heart of everything we do is our customer. We deliver:

  • Privacy-first shopping with discreet, secure packaging and shipping.

  • Fast, reliable delivery through partnerships with international logistics providers.

  • Competitive pricing and promotions driven by operational efficiency.

  • Transparent order tracking so customers stay informed every step of the way.

This customer-centric approach has earned us a trusted reputation across the industry.

Our Future Vision

MasturbatorsX has never been just about “selling toys”—our purpose is to fuel a cultural shift that places sexual wellness on equal footing with emotional and physical health. Looking ahead, we are committed to:

  • Expanding access to science-based, open sex education.

  • Partnering with more ethical and eco-conscious suppliers worldwide.

  • Developing cutting-edge, safe, and personalized products.

  • Leveraging multi-channel campaigns to bring sex-positivity into the mainstream.

We believe pleasure is power—and that power has the potential to transform lives.